2024 E-commerce trends to follow to develop your online sales
Do you work in retail?
Do you offer an online store for your customers?
Do you want to stand out from your competitors while staying up to date?
The business and digital marketing sectors are constantly evolving: fashions and trends are constantly appearing, only to be overtaken a few months or even weeks later. It may therefore be worthwhile to take a look at the trends of 2024 in order to maintain a modern, adapted and coveted proposition, with the aim of developing your business. Capitalizing on the latest trends can be an advantage that is often underestimated, despite their undeniable influence on a company's performance and customer relations.
What do we really mean by trends?
Take TikTok, for example. Over the years, this network has become increasingly influential, particularly on the music scene. Songs that follow the" trends" are experiencing a phenomenal increase in the number of listens on the platforms.
It's clear, then, that these statistics can revolutionize an artist's trajectory, as long as he or she succeeds in producing content capable of keeping up with current trends. The network has thus become a commercial tool.
This impact extends beyond the borders of the music industry to all sectors of activity. For any company wishing to ensure its development, it becomes imperative to present a product or service that adapts to the evolutions of the times, regardless of the field of activity. The influence of these trends on business is considerable.
By keeping a close eye on current trends, you can stay in tune with market expectations, capture your target audience's attention and stimulate your company's growth. So you need to be adaptable and integrate these trends into your strategy to see a positive and lasting evolution.
2024 is here: which trends to follow?
Customer relations have always been a priority in the commercial sector. Don't lose sight of its main objective: to find the company that will meet your needs perfectly and offer a better price or service than your competitors.
That's why it's important to listen to your target: so develop your communication! This will enable you to talk to the people you want to target, who will be able to tell you what they want. You'll then be able to position yourself as an effective player in the field of online sales.
What concrete actions can we take to keep pace with these trends?
1. Focus on digital
The digitalization of commerce will be your ally: head for the social networks (but you should already be there!) to develop your online customer relations and make use of all the interesting tools these platforms offer.
In particular, you can offer polls, FAQs and other surveys to find out what customers like... and don't like about your company.
This way, you win on two counts:
- You'll improve your image: you'll show that your company cares and is committed to meeting its customers' needs. Yes, your aim is not only to generate profit, but also to ensure that everyone who uses your products and services is satisfied!
- You'll gather a wealth of testimonials and opinions, which you'll use to feed your website and adapt your offer so as to provide services that are ever more in tune with your customers' needs.
2. CSR, a timeless trend
Thesustainable aspect of trade is under fire. This sector is often judged as incompatible with respect for the planet and human beings (overproduction, transport over thousands of kilometers, lack of respect for social rights...)
To join the trend and turn away from this image, you can look into CSR (Corporate Social Responsibility).
By working on this theme, you are asserting your awareness of currentenvironmental and social issues.
CSR is not just a response to these concerns, it is also an anticipation of future consumer expectations and regulations. By integrating sustainable practices into your business model, you create long-term added value, and improve your understanding of global issues. It also highlights your commitment tosustainable solutions.
3. Second-hand, an effective fashion trend
In the same vein, re-use is a theme not to be overlooked. If it's compatible with the products you sell, perhaps you could include a "Resale" or "Imparfaits " (that's trendy too) tab on your website! There are 2 solutions here:
- Your customers could sell products purchased from you that they no longer use.
- You could even offer products from your returns, which you would find difficult to sell as such, due to damaged packaging for example, but whose quality has not been altered! This will reduce your storage costs, free up shelf space and boost your sales.
By considering this idea, you could also benefit from greater visibility and position yourself as a committed company that now favors second-hand goods.
4. Customized products for tailor-made satisfaction
Personalization is also on the rise in the commercial world. If the nature of your products allows it, you can offer a maximum number of customization options (colors, shape, engraving, materials, or simply a distinctive element) that will delight your customers: they'll be proud to see that the product they've bought is (almost) unique!
And don't forget to personalize your packages! Yes, making your parcels a marketing element in their own right isn't even a trend anymore: it's basic. Today, brands that don't offer an " experience " when opening a parcel are lagging behind. Even if it's just a small flyer, you absolutely must personalize your mailings. You can add a personalized note, a spritz of perfume that reflects your personality, a wedge in your colors, or a whole host of other possibilities.... And Logisseo can take care of all that 😉
5. Use artificial intelligence to stay up-to-date
You can also rely on artificial intelligence. This emerging trend has been in the news a lot in recent years, and here's why: you can use it in a variety of ways, for example by configuring a chat tool capable of answering your customers' questions on your e-commerce site. However, it's important to ensure that your answers are relevant , and that customers are redirected to a real person in the event of a specific query.
You could also integrate artificial intelligence into your site, allowing customers to indicate their tastes, age or interests, and the tool would take care of proposing the products and services most consistent with the person. Your site would be more efficient and its SEO would be improved.
You can also use artificial intelligence to help you inspire, write and analyze content. Despite the controversy surrounding this tool, notably due to ethical issues, it can be a major asset to your development.
ChatGPT, a chatbot based on generative AI, is one of the main tools that can meet your needs. It offers a wide range of functions: calculation, comparison, translation...
These trends to follow can provide strong support for your marketing strategy. By implementing these actions, you not only promote rapid, optimal development of your business, but above all prove that you know how to combine efficiency with respect for standards, people and the environment.
That's why it's essential for every company to keep abreast of the latest trends in the business and in its sector, so that it can offer its customers original and effective solutions!
You know all about the trends to come! To discover the daily life of a logistics company, follow us on LinkedIn or Instagram.